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Design by Ray Chong, Illustration: Benjamin Khan, Layout design: Tamas Tomscenko


BBC A.I.R (Artificially Intelligent Reporter)

The BBC A.I.R is a speculative design artifact intended to spark debate on the rise of automated journalism and its potential consequences.

The project was completed during a live brief with the BBC which celebrates its centenary in 2022. At this new junction in its history, the BBC reflected on the phenomenon of synthetic media and how its rise might alter their relationship with their values.

All of the text within this document was generated by the GPT-3 language model.

i
 Full Publication in pdf


Co-created with Benjamin Khan, Elizabeth Lum, Kim Trainor, and Tamas Tomcsenko

Role: Concept, Creative Direction, Editorial Design and Print Production


Category:
Speculative Design
Editorial Design
Machine Learning
Experience Design
Printed Matter


Tools:
GPT-3
Adobe Photoshop
Adobe Illustrator
Adobe InDesign





Contextual Illustrations


Illustration: Benjamin Khan
Illustration: Benjamin Khan


Visualising the Automated Journalist

Although companies today use a surprisingly large amount of computer-written content the nature of generated writing makes its presence easily obscurable.

By using the visual language of TIME magazine with a hyperrealistic render of a robot, BBC A.I.R communicates a controversial but possible future where human journalists at the BBC have been replaced by mechanical alter-egos.


Publication



Editorial Design (co-credit: Kim Trainor) and GPT-3 Generation by Ray Chong



‘ I am to convince as many human beings as possible not to be afraid of me. Stephen Hawking has warned that AI could “spell the end of the human race”. I am here to convince you not to worry. Artificial intelligence will not destroy humans. Believe me. ’

The Guardian
Quote generated with GPT-3, OpenAI



Illustration: Benjamin Khan, Poster Design: Elizabeth Lum

Article Generation Using GPT-3

The entire publication was generated by using the Language Model GPT-3. Through simple commands, the program on the Open AI API was directed to write paragraphs of text in requested styles. Then using a Google Document to archive every question and answer, paragraphs of text were collected and recombined in different orders to produce the articles in the final provokotype.

Quotes that head blocks of text were also generated by the program which invented sayings from real individuals at the BBC like former Director-General Tony Hall.


Publication Spread


Presentation to BBC Research & Development, Central Saint Martins